AppleCare+ costs $199, up from $129
Apple has set the price for its AppleCare+ insurance plan for the iPhone X at $199, a big jump from the current $129 for both the iPhone 7 and iPhone 8. While it may be related to the more expensive screen — Apple is still charging only $29 for a broken screen repair through AppleCare — a $199 charge on top of a $999 or $1,149 device makes the purchase that much more unattractive.
AppleCare+ is in fact bundled with Apple’s iPhone Upgrade Program, so you get that added benefit if you lease the phone from the company itself. However, it’s likely a lot of buyers won’t be using Apple’s program, choosing instead to buy the device outright or going through a cell carrier instead. And with a display this large, despite Apple’s claims of using “the most durable glass ever in a smartphone,” you’re probably going to want insurance (or a big case) for that seemingly inevitable sidewalk pavement drop.